Work for Apple
Our relationship with Apple is a great one
Heart pattern at the fare level
Saved fares live in Travel Plans
We started with the simplest possible expression of the idea: a heart icon to “like” a train. The design pattern was familiar to users, but its placement wasn’t trivial. The search results screen was already dense with critical information — departure times, journey duration, operators, prices, and fare conditions.
Introducing a new pattern risked being overlooked or, worse, adding noise to an already busy interface. We explored multiple placements and visual weights for the heart, testing how quickly users could discover it without distracting from the booking flow.
We also had to ensure the pattern scaled consistently across all markets, which led us to place the heart on the left side of the card — a location that proved both discoverable and unobtrusive.